Privacy Policy


Last updated: October 2026

Emil Miller trading as Emilio's Pietra Deco (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your information when you visit our website, contact us with an enquiry, or engage our decorative finishing services.

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:

  • Data Controller: Emil Miller t/a Emilio's Pietra Deco

  • Contact Email: emil@pietradeco.uk

  • Trading Address: 173 Rothesay Road, Blackburn, BB1 2ES, United Kingdom

1. The Information We Collect

We only collect the minimal amount of personal data necessary to run our business and provide you with our services. This includes:

  • Identity and Contact Data: Your name, email address, telephone number, and the billing/site address for the project.

  • Project Data: Information relevant to your enquiry, such as site measurements, project scope, and reference photographs of the spaces to be decorated.

  • Financial Data: Details of payments made for our services. Please note: All project payments are handled strictly via direct bank transfer. We do not collect, process, or store any credit or debit card details on this website or in our systems.

  • Technical and Usage Data: Standard visitor information collected automatically via our Squarespace website hosting, such as your IP address, browser type, and basic analytics regarding how you navigate the site.

2. How We Use Your Personal Data

Under UK data protection law, we must have a lawful basis for processing your personal data. We use your information in the following ways:

  • To provide quotations and perform our contract: To respond to your initial enquiries, visit your site, send sample boards, and carry out the agreed decorative works. (Lawful basis: Performance of a contract)

  • To manage payments and accounting: To issue invoices, verify bank transfers, and maintain accurate business records. (Lawful basis: Legal obligation)

  • Website functionality: To ensure our Squarespace site functions securely and effectively. (Lawful basis: Legitimate interests)

3. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information. We only share data with trusted third parties strictly necessary for operating our business:

  • Squarespace: Our website hosting provider, which processes contact form submissions and standard website analytics.

  • Professional Advisors & Authorities: Our accountant/bookkeeper (if applicable) and HM Revenue & Customs (HMRC) to fulfil our statutory UK tax and accounting obligations.

Where our service providers (such as Squarespace) transfer data outside the UK, we ensure your data is protected by appropriate legal safeguards, such as the UK International Data Transfer Agreement or standard contractual clauses.

4. Data Retention

We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for:

  • General Enquiries: Contact details for enquiries that do not proceed to a booked project are typically deleted within 12 months.

  • Financial & Project Records: By law, we are required by HMRC to retain basic information about our customers (including contact, identity, financial, and transaction data) for six full tax years after the completion of works.

5. Your Legal Rights

Under the UK GDPR, you have several rights regarding your personal data, including the right to:

  • Request access to the personal data we hold about you.

  • Request correction of incomplete or inaccurate data.

  • Request erasure of your data (where we have no overriding legal obligation to retain it, such as for tax purposes).

  • Object to or request restriction of processing of your data.

To exercise any of these rights, please contact Emil Miller directly at emil@pietradeco.uk.

If you have concerns about how we handle your data, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk).